Internet Marketing for New Novel/ Poetry /Drama / short
story / Songs Lyrics / album Writers
Internet Marketing for New Novel/ Poetry /Drama / short
story / Songs Lyrics / album Writers & How to Network Online To Sell and
make money .
1
There are many ways to get your name in front of those who
might take an interest in your book. It doesn't matter if you are self
published or have a major house backing you--you need to get your name out
there.
2
There are many great websites that cater to writers. Message
boards are gathering places where frustrations, goals, and success are shared.
It’s not only a great support to the lone writer but is handy since most boards
have you create some sort of profile for joining.
3
It should be a no brainer at this point that a website or
blog is a great tool for advertising. Including the link in your signature as
you post comments at blogs is another way to get your title in front of people.
Plus, your link should always be in your email signature.
4
Agents who have websites are great and agents who have
updated blogs are even better. Even if you don't write in the genre they
represent, check them out as they usually have great information, contests and
are just a great place to check in with other writers. As you participate in
conversation, don't forget to use your profile or link in your signature to keep
your book out there and in front of people.
5
Amazon makes it easy to include your book information at
your blog or website. Include the link to your book at Amazon as you cruise
around the Internet.
6
Writing, especially fiction writing, is a tough business to
get into and a tougher one to stay in. Generally, neither authors nor
publishers make a significant profit until an author‚s fifth novel is
published. Most of the time, the majority of the meager money that publishers
put into publicizing books goes toward review copies and the usually
unproductive author tour. How many books do first-time authors sell? Over
195,000 new novels are published by traditional publishers in the U.S. every
year. Of those, 70% sell fewer than 500 copies.
7
To be in the other 30% of authors, you must seize every
promotional advantage you can, especially by using the web and other new media,
first novel sold out of its first print run of 10,000 copies in under two
months and is currently chewing through its second print run, which is better
than average.
8
To sell your book, (1) inform people that you and the novel
exist, (2) interest readers enough to buy your book, and (3) build a
relationship to keep them coming back for more. For all this, the Internet is
the perfect medium
9.
To announce your presence to the world, first you blog.
Before your book is published, start your own blog or blogs on subjects related
to your book, especially controversial themes or subjects that people want to
know more about on an easy, free blog host like Blogger/Blogspot, Livejournal,
or Xanga. Join blogs. Be a guest blogger. Trade blog posts with other bloggers.
Many small blogs and blogger networks, including those that you start or join and
co-op blogs, allow you to write one blog post and then cross-post to them all,
which means far more bang for your time and typing buck. Some blog networks
also feed into search engine news services, which is an added publicity bonus.
10.
Writing guest articles for newsletters, print, e-magazines,
and other blogs is one of the best ways to reach new readers. Articles for big
blogs and e-magazines, such as this one or Booklet, are generally exclusive.
Don't cross-post these, though you can link to the post from your other blogs
with a teaser about the article. Query blogs via email with a paragraph about
the topic of your article and why you should write it. Find popular places to
post by using tools like SEO, SMO, ONLINE PR,VIRAL MARKETING,AFFILIATE MARKETING
ETC
11.
If you have the time to commit to writing several articles
per week for only one site, About is competitive but lucrative.
Literary journals, especially e-journals, are excellent
places to publicize. Excise self-contained nuggets out of your novel and submit
them. You can also write stand-alone prequels, sequels, or exquels to your
novel. Lists of literary journals, such as this one at Poets & Writers,
abound.
12.
Social networking sites are also great places to up your
profile .A page at FACEBOOK, LINKED IN , ORKUT MySpace ETC is the minimum. You
can cross-post your blog essays on MySpace blogs, too. Add friends, join
groups, and aim for 1000 friends as your first goal, then 5000, then 10,000.
Good reads is a must-visit social networking site for authors. It's similar to
MySpace except that it's geared toward bibliophiles -- a target-rich audience.
Add friends, join groups, and post book reviews. Gather is a community of
writers and is another great place to make friends and turn them into readers
by cross-posting your blogs and essays.
13.
Once your book is added to Amazon, enroll in the Amazon
Connect authors' program. You can post blogs, announce book tour dates, and
connect with people who have purchased your books in the past. Your posts show
up on your book's page.
14.
Forums and newsgroups are the great underground for authors.
Make a list of topics, especially controversial ones, in your novel, and search
YahooGroups, GoogleGroups, and search engines for "forum" plus your
topic. Post to the introductory thread with details about your book, then
respond to other people's posts, and cross-post any topically related blog
posts as thread starters. Include your book's title in your sig file, but don't
actually advertise your book as that will likely just get you branded as a
spammer. As long as your posts are on topic, helpful, thoughtful, and
informative, people will visit your signature links. Forums are good places to
enjoy yourself.
15.
Where to get ideas for blog essays: news items (write an
opinion piece, not necessarily contrary, and link back to the source article),
forum posts (on a discussion thread, when you write a long answer to a post,
copy/paste your answer, tidy it up, and post it on your blogs), your characters
(write short stories about them, which you can then submit to literary
journals, or do "interviews" with them, which is always an amusing
exercise), or questions that people ask you about your book.
16.
After you inform people that you and your book exists, give
them more information. Seventy percent of readers who are thinking of buying a
book by a new author search the Internet before they buy.
17.
The first thing you should do when you sign your book
contract, if you haven't already, is buy your name as a web domain address. You
might want to buy the dot-net and dot-org versions as well as the dot-com,
because if you don't, someone else will.
18.
So what do you put on your web site? First and foremost and
as always, content is king. Readers want to know more about you, your book, and
subjects in your book, writing your book, excerpts from your novel or other
short stories, and your characters. Don't just slap up a couple sales pages.
19.
Republish essays that you hold the e-rights to on your
website. Link to others and to your blogs. Include a few pictures of yourself
but nothing that will overly interest a stalker. Write content for the site
that includes important key words and optimize your pages for search engines,
which include naming pages using commonly searched words that are also subjects
of the essay and ensuring that the links between pages work. Add content
frequently. Include a way to email you (important for building an email list)
20.
After you've found someone and sold them your novel, sell
them the next one by building a relationship with them. As any Marketing
Consultant will tell you, the easiest customer is the repeat customer. To do
this, build an email list.
21.
Anyone who emails you, write them back and add them to your
emailing list. When you start out, you can do mass emailing to your friends,
but as you get bigger you should have an opt-in email list. Send out at least a
couple newsletters each year and make sure there is a way for people to remove
themselves from the newsletter so you are in compliance with anti-spam laws.
Definitely make use of your email distribution list to announce the pre-sale
and sale of your next book.
22.
Cruising around the Internet doesn't need to be viewed as a
waste of time. Consider it networking. Joining in on writer's groups online and
commenting at agent and author blogs can all be used as a way to get your name
and your novel out there in front of people?
Conclusion:-
So that's how to use the Internet to rise above the fray:
find readers, give them information, and build relationships with them.
In-store sells only a few books and publishers may or may not allocate much in
the way of publicity funds and manpower to first-time authors. Your own efforts
on the Internet can make a dramatic difference in whether or not your novel
succeeds
Contact Us:-
Mr.Prakash Bhosale
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