Monday, June 25, 2012

How to market Alternative Medicine therapy Products online.


What is Alternative Medicine or therapy:- 

 It also known as traditional therapy or complementary therapy or medicine. It has various types divide in five categories:  Sensory, Cognitive, Expressive, Physical and Medical Systems. These are as follows  - Aromatherapy, Landscape Therapy, Music Therapy, Massage, Reiki, Acupuncture, Meditation, Yoga, steam therapy, oil therapy , naturopathy etc

Market size  and news about alternate medicine in India :-

1) PTI Jul 31, 2011- Indian wins grant for his spiritual healing project in Britain :- A project on 'Spiritual Healing', an ancient form of medication, under the aegis of an Indian consultant has bagged 205,000 pounds grant for research and the treatment will soon be offered to British patients.
2) PTI Dec 16, 2011- US keen to partner with India on healthcare
3) PTI Dec 9, 2007- Homoeopathy to grow 25-30% to become Rs 2600 cr industry
4) MS Anand, TNN Oct 11, 2002- Alternative therapy market pegged at $60bn
5) The Deepak Chopra interview / Nilanjana Bhaduri Jha, TNN Jun 23, 2004- Deepak Chopra, who gave the West alternative medicine, links business wellness to mind, body and spirit harmony. The man who mentors corporate and political leaders the world over, tells Nilanjana Bhaduri Jha, that a leader has to be aware and context-oriented.
6) Americans spent $33.9 billion out-of-pocket on complementary and alternative medicine (CAM) over the previous 12 months, according to a 2007 government survey¹. CAM is a group of diverse medical and health care systems, practices, and products such as herbal supplements, meditation, chiropractic, and acupuncture that are not generally considered to be part of conventional medicine. CAM accounts for approximately 1.5 percent of total health care expenditures ($2.2 trillion²) and 11.2 percent of total out-of-pocket expenditures (conventional out-of-pocket: $286.6 billion² and CAM out-of-pocket: $33.9 billion¹) on health care in the United States.

Education In Alternative medicine :-

Bachelor  and Masters Degree Courses available in India few are given below. Naturopathy & Yoga,Reiki Healing; Acupressure & Magneto therapy; Medicinal Hebraism; Medical Astrology; Gem-Tele-Chromo Therapy; Electro-Homoeopathy; Hypnotherapy; Aroma Therapy; Traditional Chinese Medicine; Radiesthesia & Radionics; Iridology Science; Chiropractic; Acupuncture; Holistic Health & Nutrition; Reflexology
Graduate & Post Graduate Degree Course known like this :
 Master's in Psychotherapy and Counseling (M.P.C.) Program
Doctor of Naturopathy / Natural Medicine ( N.D. / N.M.D.)
Doctor of Oriental Medicine ( O.M.D. )
Doctor of Holistic Medicine ( H.M.D. )
Doctor of Medicine in Alternative Medicines M.D.(A.M.)
Doctor of Philosophy in Alternative Medicines - Ph.D(A.M.)
Doctor of Science in Alternative Medicines - D.Sc (A.M.)
Doctor of Literature in Alternative Medicine- D.Litt (A.M.)
Doctor of Medicine in Acupuncture - M.D. (Acu.)
Doctor of Medicine in Electro Homeopathy - M.D. (E.H.)

Why more and more people prefer alternative medicine & market  booming.

1) Alternative medicine are safer ( no side effects )
2) Alternative medicine are safer than allopathic.
3) People do not involve in to risky, painful, non guaranteed allopathic operations even if they afford. For example -Knee replacement , kidney operations, heart surgery  etc mostly in old age .
4) People use alternate therapy not only for any illness but to keep them healthy and relax. For example – yoga, steam bath, surya namaskar , body oil massage etc 

Product market of alternate medicine:-

 There are lots of product required to practice alternate therapy and product market is also booming along with.
Few list of products are follows:-
Steam sauna , steam bathroom, Spa Bed, Essential Oils, Yoga Pants & Tops Yoga Mats & Bags, weight loss belt, anti radiation products, Anti radiation mobile screen guard, magnetic therapy products, fashionable magnetic jewelry,Titanium bracelets and many more thousands of products

How to market alternate therapy products online:- 

Behavior of internet user: - before buying any such product internet user collects, reads , refers lots of information from internet . User reads product information, how to use , reads testimonials what user is saying about it, reads product previews on varies product preview sites. Sees product demo on videos at YouTube etc .

Tools to market products on internet globally:- 

1)  Search engines marketing :- for sourcing information on alternative medicine people use search engine like Google , yahoo, msn, aol, baidu etc so  internet marketers need to market website by using lots of product keywords in order to get relevant visitors who are searching for such products .
2) Search engine optimization:- optimizing product websites , blogs and other web properties on search engines so that internet user can find our website on priority basis on top pages of search engine.
3) Article marketing: - Need to create & optimize content rich article of about 300 to 500 words & submit it to reputed article directories available on the net. These articles are submitted with 2-3 links to your website in the author’s box. Article submissions not only give you one way links but also the visitors.
4) Online PR:- Title Selection about product ,  Writing press releases & distributing press releases to online portals, pr sites , blogs and search engines etc
5) Directory Submissions: - across globe there are more than 25000 b2b and b2c online directories we can list product in health category of directory.
6) Blog marketing: - blog is interactive online medium of product marketing where not only we can make product popular but can interact with visitor.
7) Video Marketing: - we can market product demo, video testimonials, case studies, seminars on product through video.
8) Testimonial, case study, white paper marketing :- User  can verify product credentials by Listening to our existing clients through video testimonials on YouTube. Reading  the Testimonials given by our clients in written. Or proven case studies, white paper.
9) Viral marketing.:- Viral promotions may take the form of video clips, interactive Flash games, games, eBooks, software, images, or even text messages on an individual level.
10) E-mailers and newsletters.:-E-mail is one of the most innovative and successful concept in the internet world and thus we make optimum use of it. Just sending boring text e-mails is going to make you lose even your existing clientele forget procuring new! In today’s world it is all about creatively designed newsletters being send to you each day. We not only design them but also put in the required text and send it to your target group. It’s always a pleasure to read a nice colourful newsletter than a regular mail by some random website. We develop various designs from our efficient design team and precise content from our writers. Our research team will help in finding the required target audience and will do the needful.
11) Social media marketing: - we can use social sites like face book, LinkedIn , tweeter etc to spread awareness of our product to varies groups, people, cities . Countries  etc.
12)PPT & Document marketing :_ product presentation , user manual , product research paper etc can be marketed through sites like slide share, docstoc etc.

These are few things and more 100 types of things we can do on internet marketing of products .

About Me:-
After completion of MBA in marketing & Finance started career as professor of marketing for few months and moved to Mumbai passion to do something in online marketing & educational entrepreneurship. First started working with leading B2B portal  and helped hundreds of SME’s to rake their website on Google with 1000’s of keywords, after that kept working with few other web portals and with Google adwords for three years but ambition of starting on own could not allowed me to keep working with Google as well, finally after leaving Google, e-Branding India Technologies has took birth in 2009. Apart from leading e-Branding India , I also work as project & PhD guide for MBA students of IGNOU, Mumbai , Pune , UK,US etc Universities with team of 9 professors. I am also a Certified Google Adwords Professional by Google Inc.

I have my offices Miraroad ( east) &  Goregaon (east) in Mumbai city of Republic of India , I also visit Pune 2 times a month. I can meet clients at my Goregaon office for e-marketing,SEO,SEM,SMO & business consultancy  from Monday to Friday. I can meet students on Saturday and Sunday at Miraoard (east) . All meetings will prior to appointment only. For US & UK Students and clients I am available on Skype ( ID- ebrandingindia ) also you can reach me at Email :- info@ebrandingindia.com, ebrandingindia@gmail.com, bhosale1611@gmail.com , mbaprojectsmumbai@gmail.com Phone:-             08097027355 ,09222086563,022 - 64468587       (we prefer and appreciate communication by email )

 Thanks & Regards
Prakash Bhosale
eMarketing Consultant


Monday, June 18, 2012

Online examination software

Online examination software Also known as web based exam management software, online examination software asp net online examination software open source,online examination project online examination project in asp net, online examination system etc What are the options available for owning this application for my requirements? You can have this application in many ways to suit various fields and needs. Have the application structure without any questions included in that. This means no subjects, questions, and other data will be there. We will give the application in .Zip format and will guide you with necessary steps that you need to perform for proper installation of this web application at your end. You have to create the subjects, questions, and logins etc. as per your requirements. Have the inbuilt questions integrated with the application. With this approach you can directly start with creating the examinations for students. You don’t have to worry about the quality of questions, as they are created by highly expert persons in those respective subjects. With this approach you have to concentrate on the installation of this application only at your end. No need to start from scratch for creating questions and other things. If you don’t want to install this application at your side, and you want us to provide the space, resources, bandwidth etc., then we do it completely for you. If you want to host this application at a separate domain of yours, completely managed by you, then initial installation will be done by us. With this option, once configured, the site will be completely managed and maintained by the user himself. No further support, apart from the initial configuration, will be provided by us to you. You can have this application tweaked / tailor suited to your custom requirements and needs. That means any functional changes, addition of extra features as per your demand will be created for you, exactly as you have asked. What point driven you to create with this online examination application?As education is everywhere, tough competition has evolved as a major challenge to the Institutes / Colleges. Securing or loosing even a single mark by the student results in drastical affects with the outcome. Traditional methods like Viva, Subjective assessment etc. are prone to give the misleading results depending upon the pitfalls of easier question being asked to some, and tough questions to others etc. Also Subjective tests marks are completely depends on how the faculty thinks for that answer at that particular evaluation moment like number of pages the answer has been given, how much valid to the question context etc. Considering these scenario, any inaccurate measurement of the subject skills of the student is nothing but total wrong assessment itself in the first place. Also evaluating students in mass is again a taxing procedure to the faculty. Hence this application provides the solution in an easy, convenient and in a very accurate manner. Also with the implemented inbuilt random algorithms, copying is not at all possible event after the students are giving the assessments in groups. On top of all, the uniqueness of this application is like that, the results are not extracted from each individual student ( sparing enough time to each student, like in traditional methods), but students are themselves submitting their own marks to you. So all the complaints of mis-calculation, partiality etc. are entirely eliminated from the evaluation process. Students can instantly see their marks for that subject examination along with the rank where they stand amongst all other fellow students. Also you can increase the complexity of the examination using many additional parameteres like negative marking, question toughness, timing etc. How best you support for my daily needs for this application? We do mostly the initial installation, setup or whatever you say to properly running this application at your / our end. The further support simply depends on which option you have selected for owning this application. For example, as evident from option 4, if you are managing and maintaining this application at a separate domain of yours, and any problem crops up after a couple of months, we cant extend any help for that problem. Otherwise anything managed from our side, will be surely provided with the best help from our side. How stable or reliable is this application ? We have tested with real colleges by taking hundreds of students online, continuously 12 hours at a stretch for conduction of exams. From the generated lakhs of rows of examination answers, performing statistial analysis for showing instant accurate results etc., everything has been tested to its maximum. You can greatly rely on this application for your smooth and speedy conduction of examinations for mass assessments of students, without taking any painstaking measures that you normally have to perform using traditional methods. However, still you feel something inappropriate, you just let us know, we are there for 24x7. a) Add subjects: 1)here u can add Subject Code. 2) Subject Name 3) Description 4) Subject Credits 5) MCA Year / Sem 6) Show on Site ? b)Add question . 1) Select Semester 2) Subject 3) Question level. 4) Question Name 5) ANSWER 1TO 7 6) Explanation 7) CORRECT ANSWER. 8) Marks 9) (-ve) Marks 10) Question Image 11) Show on Site 12) Save. c) CREATE EXAM 1) Shift 2) Subject Name 3) Exam Name 4) Total Questions 5) Total Marks. 6) Total Time 7) Pass Marks. 8) Qualifying Marks (Cut off ) 9) Negative Marks per Question 10) Exam Difficulty ( in %ge ) 11) From Units 12) Show Answers to Examinees After exam? c) Create Grand Exam 1) Category (select) 2) Total Questions (10 to 300) 3) Total Marks select 4) Total Time set time 5) Negative Marks per Question 6) Pass Marks 7) Qualifying Marks (Cut off ) 8) Exam Price 9) Calendar date wise.( Exam date) 10) Require Supervisor Password ? 11) Is Paid or Free Exam 12) Show Answers to Examinees ? Create exam . d) FACULTY REGISTRATION 1) User Name 2) Password 3) Confirm Password 4) Email Id 5) Faculty First Name 6) Faculty Last Name 7) Faculty SurName 8) Secret Question 9) Secret Answer 10) Phone No. 11) Faculty Address 12) Country 13) State 14) City 15) Zip 16) Register. E) Manage Faculty 1) MANAGE FACULTY 2) Name. 3) View Profile UserName : Email Id : User First Name User Last Name : Phone No. : Date of Birth : User Address : City : Nagpur zip : 4) Block 5) Delete f) MANAGE STUDENTS 1) Name 2) View Profile 3) Block 4) Delete g) EXAMS Exam Name Total Qns Qualify Marks Pass Marks Difficulty %ge Exam Date View Report timeout 10 3.00 3.00 10% 02 Jun, 2012 View Report CHI - Asses 2 30 10.00 10.00 0% 28 Apr, 2012 View Report ddbms S1 30 10.00 10.00 0% 28 Apr, 2012 View Report CG - Assess 2 30 10.00 10.00 0% 27 Apr, 2012 View Report OS - Asses 2 30 10.00 10.00 0% 27 Apr, 2012 View Report OOPS - Asses 2 30 10.00 10.00 0% 27 Apr, 2012 View Report DOS-Assesment-II 30 10.00 10.00 0% 27 Apr, 2012 View Report C# - Assess 2 30 10.00 10.00 0% 27 Apr, 2012 View Report Systems Programming A2 30 10.00 10.00 0% 26 Apr, 2012 View Report CGI-ASSESMENT-II 30 10.00 10.00 0% 26 Apr, 2012 View Report H) STUDENT ADDRESSES I)subject 1) Add subject 2) Delete subject. 3)update subject . WHO WE ARE :- We are e-Marketing & e-Branding consultancy based in Mumbai city of republic of India. E-Branding India Technologies started by Mr. Prakash Bhosale with 9 years of work experience of SEO & SEM with leading online publishers, digital agencies,B2B,B2C portals &Google Ad -words India. We are team of 23 digital marketing professionals includes SEO consultants, SEM/PPC Managers, web Content writers, online media buying and planning professionals. Average experience of ore team member is more than 5 years in web media. Our digital solutions range of online marketing that includes SEO, social media and search marketing, as well as media planning and buying. About Mr.Prakash Bhosale After completion of MBA in marketing & Finance started career as professor of marketing for few months and moved to Mumbai passion to do something in online marketing & educational entrepreneurship. First started working with leading B2B portal and helped hundreds of SME’s to rake their website on Google with 1000’s of keywords, after that kept working with few other web portals and with Google adwords for three years but ambition of starting on own could not allowed me to keep working with Google as well, finally after leaving Google, e-Branding India Technologies has took birth in 2009. Apart from leading e-Branding India , I also work as project & PhD guide for MBA students of IGNOU, Mumbai , Pune , UK,US etc Universities with team of 9 professors. I am also a Certified Google Adwords Professional by Google Inc. Email :- info@ebrandingindia.com, ebrandingindia@gmail.com, bhosale1611@gmail.com , mbaprojectsmumbai@gmail.com Skype :- ebrandingINDIA Phone:- 08097027355 , 09222086563 , 09224335234 , 022 - 64468587 (we prefer and appreciate communication by email )