How to market Alternative Medicine therapy Products online.

What is Alternative Medicine or therapy:- 

 It also known as traditional therapy or complementary therapy or medicine. It has various types divide in five categories:  Sensory, Cognitive, Expressive, Physical and Medical Systems. These are as follows  - Aromatherapy, Landscape Therapy, Music Therapy, Massage, Reiki, Acupuncture, Meditation, Yoga, steam therapy, oil therapy , naturopathy etc

Market size  and news about alternate medicine in India :-

1) PTI Jul 31, 2011- Indian wins grant for his spiritual healing project in Britain :- A project on 'Spiritual Healing', an ancient form of medication, under the aegis of an Indian consultant has bagged 205,000 pounds grant for research and the treatment will soon be offered to British patients.

2) PTI Dec 16, 2011- US keen to partner with India on healthcare

3) PTI Dec 9, 2007- Homoeopathy to grow 25-30% to become Rs 2600 cr industry

4) MS Anand, TNN Oct 11, 2002- Alternative therapy market pegged at $60bn

5) The Deepak Chopra interview / Nilanjana Bhaduri Jha, TNN Jun 23, 2004- Deepak Chopra, who gave the West alternative medicine, links business wellness to mind, body and spirit harmony. The man who mentors corporate and political leaders the world over, tells Nilanjana Bhaduri Jha, that a leader has to be aware and context-oriented.

6) Americans spent $33.9 billion out-of-pocket on complementary and alternative medicine (CAM) over the previous 12 months, according to a 2007 government survey¹. CAM is a group of diverse medical and health care systems, practices, and products such as herbal supplements, meditation, chiropractic, and acupuncture that are not generally considered to be part of conventional medicine. CAM accounts for approximately 1.5 percent of total health care expenditures ($2.2 trillion²) and 11.2 percent of total out-of-pocket expenditures (conventional out-of-pocket: $286.6 billion² and CAM out-of-pocket: $33.9 billion¹) on health care in the United States.

Education In Alternative medicine :-

Bachelor  and Masters Degree Courses available in India few are given below. Naturopathy & Yoga,Reiki Healing; Acupressure & Magneto therapy; Medicinal Hebraism; Medical Astrology; Gem-Tele-Chromo Therapy; Electro-Homoeopathy; Hypnotherapy; Aroma Therapy; Traditional Chinese Medicine; Radiesthesia & Radionics; Iridology Science; Chiropractic; Acupuncture; Holistic Health & Nutrition; Reflexology

Graduate & Post Graduate Degree Course known like this :

 Master's in Psychotherapy and Counseling (M.P.C.) Program

Doctor of Naturopathy / Natural Medicine ( N.D. / N.M.D.)

Doctor of Oriental Medicine ( O.M.D. )

Doctor of Holistic Medicine ( H.M.D. )

Doctor of Medicine in Alternative Medicines M.D.(A.M.)

Doctor of Philosophy in Alternative Medicines - Ph.D(A.M.)

Doctor of Science in Alternative Medicines - D.Sc (A.M.)

Doctor of Literature in Alternative Medicine- D.Litt (A.M.)

Doctor of Medicine in Acupuncture - M.D. (Acu.)

Doctor of Medicine in Electro Homeopathy - M.D. (E.H.)

Why more and more people prefer alternative medicine & market  booming.

1) Alternative medicine are safer ( no side effects )

2) Alternative medicine are safer than allopathic.

3) People do not involve in to risky, painful, non guaranteed allopathic operations even if they afford. For example -Knee replacement , kidney operations, heart surgery  etc mostly in old age .

4) People use alternate therapy not only for any illness but to keep them healthy and relax. For example – yoga, steam bath, surya namaskar , body oil massage etc 

Product market of alternate medicine:-

 There are lots of product required to practice alternate therapy and product market is also booming along with.

Few list of products are follows:-

Steam sauna , steam bathroom, Spa Bed, Essential Oils, Yoga Pants & Tops Yoga Mats & Bags, weight loss belt, anti radiation products, Anti radiation mobile screen guard, magnetic therapy products, fashionable magnetic jewelry,Titanium bracelets and many more thousands of products

How to market alternate therapy products online:- 

Behavior of internet user: - before buying any such product internet user collects, reads , refers lots of information from internet . User reads product information, how to use , reads testimonials what user is saying about it, reads product previews on varies product preview sites. Sees product demo on videos at YouTube etc .

Tools to market products on internet globally:- 

1)  Search engines marketing :- for sourcing information on alternative medicine people use search engine like Google , yahoo, msn, aol, baidu etc so  internet marketers need to market website by using lots of product keywords in order to get relevant visitors who are searching for such products .

2) Search engine optimization:- optimizing product websites , blogs and other web properties on search engines so that internet user can find our website on priority basis on top pages of search engine.

3) Article marketing: - Need to create & optimize content rich article of about 300 to 500 words & submit it to reputed article directories available on the net. These articles are submitted with 2-3 links to your website in the author’s box. Article submissions not only give you one way links but also the visitors.

4) Online PR:- Title Selection about product ,  Writing press releases & distributing press releases to online portals, pr sites , blogs and search engines etc

5) Directory Submissions: - across globe there are more than 25000 b2b and b2c online directories we can list product in health category of directory.

6) Blog marketing: - blog is interactive online medium of product marketing where not only we can make product popular but can interact with visitor.

7) Video Marketing: - we can market product demo, video testimonials, case studies, seminars on product through video.

8) Testimonial, case study, white paper marketing :- User  can verify product credentials by Listening to our existing clients through video testimonials on YouTube. Reading  the Testimonials given by our clients in written. Or proven case studies, white paper.

9) Viral marketing.:- Viral promotions may take the form of video clips, interactive Flash games, games, eBooks, software, images, or even text messages on an individual level.

10) E-mailers and newsletters.:-E-mail is one of the most innovative and successful concept in the internet world and thus we make optimum use of it. Just sending boring text e-mails is going to make you lose even your existing clientele forget procuring new! In today’s world it is all about creatively designed newsletters being send to you each day. We not only design them but also put in the required text and send it to your target group. It’s always a pleasure to read a nice colourful newsletter than a regular mail by some random website. We develop various designs from our efficient design team and precise content from our writers. Our research team will help in finding the required target audience and will do the needful.

11) Social media marketing: - we can use social sites like face book, LinkedIn , tweeter etc to spread awareness of our product to varies groups, people, cities . Countries  etc.

12)PPT & Document marketing :_ product presentation , user manual , product research paper etc can be marketed through sites like slide share, docstoc etc.

These are few things and more 100 types of things we can do on internet marketing of products .

About Me:-

After completion of MBA in marketing & Finance started career as professor of marketing for few months and moved to Mumbai passion to do something in online marketing & educational entrepreneurship. First started working with leading B2B portal  and helped hundreds of SME’s to rake their website on Google with 1000’s of keywords, after that kept working with few other web portals and with Google adwords for three years but ambition of starting on own could not allowed me to keep working with Google as well, finally after leaving Google, e-Branding India Technologies has took birth in 2009. Apart from leading e-Branding India , I also work as project & PhD guide for MBA students of IGNOU, Mumbai , Pune , UK,US etc Universities with team of 9 professors. I am also a Certified Google Adwords Professional by Google Inc.

I have my offices Miraroad ( east) &  Goregaon (east) in Mumbai city of Republic of India , I also visit Pune 2 times a month. I can meet clients at my Goregaon office for e-marketing,SEO,SEM,SMO & business consultancy  from Monday to Friday. I can meet students on Saturday and Sunday at Miraoard (east) . All meetings will prior to appointment only. For US & UK Students and clients I am available on Skype ( ID- ebrandingindia ) also you can reach me at Email :- info@ebrandingindia.com, ebrandingindia@gmail.com, bhosale1611@gmail.com , mbaprojectsmumbai@gmail.com Phone:-             08097027355 ,09222086563,022 - 64468587       (we prefer and appreciate communication by email )

 Thanks & Regards

Prakash Bhosale

eMarketing Consultant