Web Portal business consultancy in Mumbai

·         A web portal is a nothing but big website.

·         Portal brings information together from diverse sources in a uniform way.

·         Web portals are sometimes classified as horizontal and vertical.

·         A horizontal portal is used as a platform by same location/people/group/company/community.

·         A vertical portal is a specialized entry point to a market or industry niche, subject area, or interest , provide news, editorial content, digital publications, and e-commerce capabilities,  multimedia applications including social networking, video posting, and blogging etc

·         Again portals divide in to B2B & B2C Portals. (Depend on their target audience)

·         The portal business model was born with the Internet. The number and use of these portals is growing along with the number of products they offer. The framework of the business must be flexible because the industry is highly volatile and sees nearly constant change.

·         Generally portals draw an extremely high volume of traffic, usually tens of millions of visits per month, to generic information, diverse content or services. Search engines and sites that support lots of content are great for advertisers because the high traffic increases the profit of the ad. To retain market share, some portal sites offer personal services like stock portfolios, news and local information.

Revenue source of portals

1) Ads

2) Membership

3) Donations

4) Reselling (eBay Acquired India's Baazee.com , Sabir bhatia sold hotmail)

5) Sales profit/margin etc

Few  known  portals in India

Flipkart.com ( e-commerce )

Naukri.com (jobs)

justdial.com ( B2C)

Sulekha.com (B2C)

Shaadi.com (B2C)

IndiaMART.com(B2B)

naaptol.com(e-commerce)

tripadvisor.in (travel-B2c)

gaana.com (music-B2c)

MouthShut.com( product review – B2c)

Alibaba.com(B2B)

Ciol.com( IT –B2C)

Carwale.com( Automobile – B2C)

Where/how/what  :– we can help to develop a portal.

1) Conceptualization of portal concept.

2) Revenue model panning- including sales & marketing consultancy.

3) Content development planning.

4) Development in php , java.

5) Design, Branding & visualization of concept.

6) Online marketing for traffic.

7) Complete business feasibility report of portal.

8) Competitive analysis of portal business topic.

9)Indicative budget of portal business start from Rs. 36 lacks on words. (Depend on topic/concept/size /geo targeting etc of project)