SEO of App is also called as App store optimization (ASO)
This is process of improving the visibility of a mobile app,
just like search engine optimization (SEO) is for websites. As the number of
apps in app stores has grown, the possibility of any one app being found has
dropped. Now app owners realize how
important it is to be noticed within an app store. As marketers started working
on ranking highly in top charts and search results, a new discipline was
formed.App store optimization marketers, such as SEO marketers, work by
optimizing their content so the search engine position it higher on the search
engine results page, driving more traffic to this content. While making their
content achieve the first position on targeted search terms can sum their objectives,
it's not required to evaluate the optimization's success. ASO marketers try to
achieve goals such as:Being found better by users in the app stores. Rank
higher compared to competitors. Rank
higher for specific keywords. Rank higher in Google´s semantic search for
applications. Create appealing graphics (icon, screenshots and promo video) to
increase the chances of being downloaded . Keyword Optimization "Keyword
Optimization" (also known as keyword research) is the act of researching,
analyzing and selecting the best keywords to target and drive qualified users
from app stores to your app. Asset Optimization (AO) In order to improve the
downloads of an app, the icon, preview video and screenshots of an app have to
be optimized. Use of Keywords in App Title, Tracking
Constantly track the keywords to check where the app stands.
Rating/Reviews
Ratings/Reviews are also very important aspects which one
should consider.
App Icon
The app icon is the first visual element that people see
when they view an app store listing.
Screenshots
Screenshots are also one of the first visual elements that
people see when viewing an app listing.
Use of keywords & content like – useful apps for real
estate agents to make extra money such
100+ keywords can be used.
Contact us for consultancy
on mobile apps marketing
| Prof
.Prakash Bhosale |
Ph +91 8097027355 , +91 -9222086563 WhatsApp :-
+91-9867806399
|Mumbai |
Pune | Nasik | Sangli | Kolkata | USA-Tx | Singapore |
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