Saturday, August 13, 2011

SEM Search engine marketing / pay per click /ppc

SEM Search engine marketing / pay per click /ppc
SEM is a type of marketing through internet which seeks in promoting websites by the way of increasing their visibility in search engine result pages (SERPs) through the use of, contextual advertisement, paid placement and paid inclusion.

In SEM Search engine marketing / pay per click /ppc website pages just get to achieve higher ranking in results while searching via the process of selection of particular keyword expressions that is associated with the websites. SEM is the best way which helps in utilizing different means of “marketing” a website in order for it to become more relevant with regard to search engine searches and their rankings.

SEM Search engine marketing / pay per click /ppc has many techniques and all are effectively used just to draw more quality traffic to the site of the client so that the Google crawlers and spiders easily index the links.

Large number of sites on the Web has been increased in the mid-to-late 90s. Search engine has started appearing people to find any of the information very quickly. Business models had also developed by Search engine just to finance their services such as pay per click programs which is offered by Open Text in 1996 and in 1998 Goto.com. Latter on Goto.com had changed their name to Overture in 2001 and in 2003, it was finally purchased by Yahoo! and now it offers paid search opportunities through Yahoo! for advertisers.

Google also started offering advertisements on search results pages in 2000 through the Google Adwords program. SEM Search engine marketing / pay per click /ppc has proved to be the primary money makers for Search engines. In 2009 as the market was dominated by Google, Yahoo! and Microsoft announced their intention to forge an alliance. Search Engine Marketing Management (SEMM) also includes some of the latest theoretical advances. And we help you attain maximum benefits to improve the visibility of your site.

Approach us at http://www.ebrandingindia.com/ for search engine marketing

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