VIRAL MARKETING

VIRAL MARKETING
Viral marketing is also known as viral advertising or Marketing Buzz. These are called buzzwords which refer to techniques of marketing that can be used as pre-existing social networks hence it helps in achieving some marketing objects such as sales of a product through self-replicating viral process as well as it also helps in increasing brand awareness, analogous to the spread of computer viruses. This can be in the form of text messages, advergames, images, ebooks or either branded software.

The main goal or object of marketer’s interest in presenting viral marketing programs is to create messages of viral that can be appealed with a social networking potential(SNP) to an individual and it has a high probability of being presented and scattered by these individuals or their competitors while communicating with others in a short period of time.

Functioning

According to professors of marketing field Andreas Kaplan and Michael Haenlein to make Viral Marketing work in a proper manner three basic criteria should be followed. This involves sending the right message to the right messengers in the right environment or surrounding:

Messenger:

Three different types of messengers such as sales people, marketmavens, social hubs are needed to assure that the ordinary message have been transformed into a viral one. Sales people can be required to receive the message from the market maven and then try to amplify it by making it more persuasive and relevant and then finally transmit it for further distribution to the social hub. Market mavens are the persons who are constantly “on the pulse” (information specialists) these are commonly among the initial to get message and who immediately transmit it to their social network.

Message:

We make a message more interesting, memorable or infectious, minor adjustments have to be done.

Environment:

In successful viral marketing, environment is crucial. So the timings and context of the campaign launched by us are appropriate. One needs to follow these techniques and assist the person in getting the best results in very short period of time.

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