EXISTENCE
ON YOUTUBE IS THE NEW REALITY
Please link below for examples
Since the advent of the internet, things
have not been the same. The dynamics of
the industry has experienced a face lift and marketers are trying hard to come
to terms with this fact. Not only has
consumption of content become more convenient for the users, the marketers also
found themselves with umpteen marketing opportunities. Interestingly, all these marketing
opportunities are completely accountable.
This means that you can easily evaluate each and every marketing effort
of yours and compare the result with the estimate.
One of the most appreciated ways of
marketing on the internet is through the use of YouTube videos. Users are still not very keen on
reading. Videos can, therefore, offer
them content in the audio visual format which can add more value. Also, videos are a good way of learning new
things or sorting issues that individuals might have. This is because they can view the solution
and apply it which is simpler than reading and applying.
The success of videos can be proved by the
numbers. According to an individual
study, more than 80% of the U.S. citizens, who surf the internet, watch at
least one video in a month. Moreover, an
average user of the internet, anywhere in the world, watches around 16 hours of
videos on YouTube. This will be the most
telling number about the effectiveness of video creation and marketing.
Marketers have to, thus, make sense out of
this all new concept and utilize the traffic to video sites like YouTube to
push their product through to the target audience. However, this platform, like all other tools
of marketing, has its own sets of limitations and conditions. You should take care of these to make the
most of the same:
ADD VALUE: The first thing that you should
be concerned about is adding value for the viewers. Where many marketers fail is the fact that
they tend to advertise more than offer content.
That, however, does not fulfil the objective. The visitors to sites like YouTube are
looking for content and solutions instead of advertisements. This can be validated by the fact that, on an
average, only 1.2% of the videos watched on the internet are advertisements. You can run the risk of attracting the ire
and frustration of the viewers by getting into that strategy. Only if you have a concrete value to add or
information to share with the viewers should you create a video and market
it. The information can relate to your
business niche to give you the status of being the opinion leader.
OFFER VARIETY: The development in
technology has offered many different tools through which videos of different
kinds can be made. You can even make
videos by sharing your screen to make viewers learn something in a more
concrete manner. There are also many
other ways of video creation. Your task
is to offer your viewers the variety.
Create different kinds of YouTube videos to see to it that they are not
getting bored.
CALL FOR ACTION: Video marketing does not
just confine itself to sharing your video on YouTube. There are various other ways and platforms
through which you can market. Take the
example of sharing it on social media like Facebook and Twitter. However, it is not just about sharing. Your video should be of interest to a range
of people. This is the only way in which
people will re-share your video on the social media and its reach will be
enhanced. You can, on the contrary, also
instigate viewers to re-share the video if they like it. The more it is shared, the more your exposure
and better the results.
DO NOT PUSH YOUR VIDEO: Video marketing,
like other forms of marketing, has to be subtle. You should not be pushing your video too
hard. That always runs the risk of back
firing. Take the example of e-mailing to
increase video viewership. You can do
that straight through YouTube.
However, sharing the link once is okay but spamming your recipients’
inboxes or sending them the same link again and again would not earn you
anything except a bad name.
KEEP IT SHORT AND SIMPLE: Another important
thing to keep in mind, while creating a video, is to keep it short and
sweet. Internet speeds are still an
issue, especially in the developing world.
Therefore, the shorter the video the more convenient it will be for people
to watch them and derive insights. Moreover,
people are also getting increasingly impatient.
Long videos with them, in that case, will be a put off. They will look for something which sorts
their problem in the crispest possible manner.
Moreover, you should also facilitate simplicity in your video.
We, at E Branding India, are involved in
Video Creation and Marketing since some years now. We understand all the nuances of the industry
and develop such videos which go viral almost immediately. Moreover, we also adopt some of the best
practices during the marketing of such videos.
We, therefore, are your worthy and authentic one stop shop solution for
all video creation and marketing needs.
Email :-
info@ebrandingindia.com, ebrandingindia@gmail.com, bhosale1611@gmail.com ,
Skype :- ebrandingINDIA
Phone:- 08097027355 ,09222086563 , 022 - 64468587
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Hi,
ReplyDeleteThanks for the article. I never knew that youtube is second largest search engine - That's something new and important to know; thanks to you! I recently brought youtube views from smmadmin.com; knowing that video marketing is very important for search engine optimization. They did it so well, that now my sales are increasing. Thanks for your article and time to read my comment.